Urban Greens
Rajkot, India | 2021
Brand Design Organic Farms Food & Beverage
Urban Greens – Branding & Packaging Design
Urban Greens was envisioned as a modern hydroponic farming brand, bringing fresh, healthy greens to urban dwellers. Our challenge was to craft an identity that reflected care, nourishment, and sustainability while seamlessly integrating with the fast-paced city life.
Inspired by Baymax from Big Hero 6, the logo embodies a nurturing presence—an organic yet futuristic symbol of health and responsibility. The color palette mirrors the essence of hydroponic farming, where green sprouts from blue.
Through meticulous research and iterative design, we developed a cohesive visual language that extended from branding to packaging. The Harvest Box packaging was designed for effortless weekly delivery, reinforcing the brand’s promise of freshness and convenience.
Designed at 540X, the project refined our understanding of proportion, grids, and visual storytelling—transforming failures into learnings and ideas into impactful design.
