Poshan
Ahmedabad, India | 2022
Brand Design Nutritionist Health & Wellness
Poshan – Custom Typeface & Branding (2022)
Poshan, a brand rooted in regional food-based nutrition, required an identity that felt authentic, grounded, and culturally resonant. When the founder approached us, they had minimal expectations—but we saw an opportunity to craft something truly unique.
Rather than relying on existing typefaces, we built the typography from scratch, drawing inspiration from regional scripts to reflect the essence of indigenous diets.
This approach ensured that the visual identity felt as natural and distinct as the food philosophy it represented. The result was a bespoke typeface that seamlessly blended tradition with modernity, giving Poshan a voice that was both familiar and fresh.
